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Sport Bittl: Since 1949 in Munich-Allach!

For more than 70 years, Sport Bittl has stood for innovation and dynamism in sports retail. This is how we have secured a top position among Munich's sports stores for many years.

Today, the company is still growing with 3 stores, a modern online store and a wide product range that always picks up on the latest trends.

The store in Munich-Allach
The start
Karl and Ottilie Bittl open a shoe store at the Schießstätte in Allach. Not an easy year to start out - after all, shoes were in short supply at the end of the forties. The same applies to the means of transport: The first "company delivery van" is a DKW motorcycle.
Relocation & Enlargement
In 1952, the company moves to its current headquarters in Georg-Reismüller-Strasse. The feeling for trends, a sound technical knowledge and entrepreneurial skill is the recipe for success.

1959 sees the company's first expansion. In the same year, Gerd Bittl joins his parents' business; in 1972, Gerd Bittl sen. Managing Director of the company.
Bicycle department & opening of the Laim branch
1973 The first branch is opened on Fürstenrieder Strasse in Laim. 

1974 The product range is consistently expanded: In 1974, the bicycle department is opened, for which a partnership is established with the Munich cycling star Sigi Renz. Sport Bittl becomes the largest shoe and sports store in the west of Munich.
Opening of the surf department
With the awakening surf boom, Sport Bittl opens a surf department. To enable its customers to test the new sport, it cooperates with a test center on Lake Garda. The slogan "Surf a bittl better" becomes a catchphrase.

The construction of a new sales hall opposite the Allacher Sporthaus, with a business area of over 2000sqm, provides the necessary space for the constantly growing product range.
First snowboard store in Germany & New: Mountain bikes
Very early on, the Bittl team discovers the new sport of snowboarding and enthusiastically commits itself to this topic. In 1987, Bittl opens Germany's first snowboard store in the main building in Allach. 

Sport Bittl is also ahead of the game when it comes to expanding its range of bicycles. After a visit to the 1st mountain bike show in Los Angeles, the first mountain bikes are imported from the USA & added to the range in 1989.
Kinderland Opening
The "Kinderland" will be set up on around 600 square meters on the upper floor of the Allach store. Here, all the products from the sports departments for children are concentrated and supplemented by an extensive range of accessories. A slide that runs through several floors of the sports store still brings a smile to children's faces.
Since the end of the nineties, Sport Bittl has also presented itself on the Internet. This is how sports enthusiasts outside of Bavaria and even abroad become aware of the wide product range. Since then, the online store has been growing steadily and is constantly being modernized.
New opening in FFB
Sport Bittl opens a new store in Fürstenfeldbruck. The store is located in new premises directly at the AEZ and in close proximity to the S-Bahn station FFB-Buchenau.
Conversion & Modernization
With a 1500 square meter extension, the flagship store in Allach has more than doubled in size. The sales rooms are now located on three floors.

In 2010, all three Sport Bittl stores were finally modernized. A friendly ambience with lots of daylight and a wide range of products dominates everywhere.

In 2012, a completely new, modern parking garage with an additional 160 parking spaces is opened in Allach.
Relaunch Onlineshop
The year starts with a new Sport Bittl online store at sport-bittl.com: new domain, new design, new concept. The new store offers improved performance, a clearer menu, numerous filter functions and other improvements that make it easier to find the desired item.
New employee offices
The online marketing department and purchasing department move into new offices on the top floor of the new building in Munich-Allach. This will shorten communication paths between the departments. The new office offers bright, light-flooded rooms, ergonomic equipment and plenty of space for new ideas.
Online growth & expansion of the product range
The Corona pandemic poses new challenges for retailers. Sport Bittl is developing concepts to continue providing its customers with the best possible advice. For example, an online appointment booking tool and telephone advice hotlines are being used. In addition, the constantly growing online store is being modernized and made even more customer-friendly with new features & functions.

The product range is also growing: the bicycle range is being expanded with new brands and a large selection of e-bikes and gravel bikes. In addition, foiling boards & wings and surfboards are added to the range.