At Didriksons they have a simple philosophy: they don’t challenge the elements, they adapt to them. Just like Julius and Hanna Didrikson did in 1913 when they began producing workwear for the fishermen in Grundsund, on the edge of Sweden’s western coast. For over a hundred years Didriksons has been faithful to their basic principles. Making functional clothing that keeps you dry and comfortable regardless of the weather. Perhaps that’s why they are still, a hundred years later, Scandinavia's biggest brand of rainwear and functional garments.

Didriksons started as a family business, and they often say that they are still like one. Their clothes are made for the whole family. Their customers are from one to one hundred years old. Everyone needs functional garments that work all day, every day, whether it rains or not. Clothing with a timeless, classic design that works over the long term.

Their world is different today from when Julius and Hanna started Didriksons. That means that they have to look after it better. They work constantly to reduce their environmental impact, and leave as small a footprint as possible behind them. They minimize the use of chemicals, say no to toxic substances, and use as little water, energy and transport as they can in their production. This is an endeavour that will never end, but they do it for the sake of the world we’ll be leaving to our children.

Have you decided on a Didriksons garment? You’ll be glad to know that they have put all their knowledge – they have sewn in all the years of experience, and woven in a century of product development – into every one of their garments. Because they want you to be able to do exactly what you want, when you want, and still be dry, happy and feeling good.