G-Star also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.
Innovation and sustainability are at the core of the G-Star DNA and the brand is committed to lead by example and develop sustainable solutions for the future of fashion.