From playing fields to catwalks. From humble beginnings to worldwide representation. hummel has come a long way since 1923. And the journey continues with new Company Karma initiatives.
More than anything, team thinking is the key to understanding the spirit of hummel. As a leading teamsport supplier of footwear, clothing and equipment, team thinking comes with the territory. And in this modern, transparent, ever-changing world the principles of team thinking, flow and oneness have turned out to be a recipe for success.
During the last decade hummel has become a full fledged fashion brand and has even introduced a Kids collection in addition to its still expanding sports activities. Furthermore, the team thinking has been developed further in the shape of the Company Karma philosophy where doing good and doing well are viewed as two sides of the same story.