Pepe Jeans was founded in 1973 on the iconic Portobello Road in West London.

It came about through the inspiration of a young man named Nitih Shah, who created, together with his two brothers, original jeans with labels. They modestly rented a stall on Portobello Market every Saturday, unaware of what would happen.

Within a short time the business started to boom, because people were convinced of the fit and quality.

Building on the initial successes, the company developed into one of the world's leading jeans companies. Meanwhile Pepe Jeans are not only offering jeans, they do also fashion lines for women, men and children.

Pepe Jeans London is now presented in more than 60 countries and still convinces with quality, form and style. 

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