In 1986 PowerBar developed the world's first energy bar and is a leading manufacturer of high-quality sports nutrition products. PowerBar products give endurance, fitness and team athletes around the world a rapid and easy supply of nutrients in ideal quantity and variety. Among the pros relying on PowerBar are IRONMAN® athletes and Tour de France riders. All products are continuously developed and tested by leading nutrition and sports scientists as well as professional athletes, and are included on the Cologne List®.