Since 1973, arena has created and marketed waterwear products for competitive swimmers and swimming fans worldwide, and is universally recognized as one of the premium brands of high quality swimwear and equipment. Over the last 40 years, arena has developed strong expertise in creating best-in-class products with particular focus on the pool segment, while also expanding into leisure and beach wear. Today the arena brand has a presence in 116 countries around the globe. With direct representation through wholly-owned subsidiaries in Italy, France, Germany/Austria and the United States, the group also employs a network of 35 qualified business partners in more than 100 countries, while the Japan-based Descente Ltd owns and manages the brand in 11 countries of the Far East.
arena’s ties to the world of sport, and swimming in particular, are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. In an historic agreement signed in early 2014, arena became the principal sponsor and technical partner of the swimming world’s governing body, FINA (Fédération Internationale de Natation). In addition, arena is a long-time partner of LEN (Ligue Europeenne de Natation), and technical sponsor and official supplier to many swimming federations including the United States, Netherlands, Italy, Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, Ukraine, Romania, Czech Republic and Estonia. For the first time in its history, arena was selected official supplier of the Team England Aquatics squad for the 2014 Commonwealth Games in Glasgow. 
arena’s ties to the world of sport, and swimming in particular, are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. In an historic agreement signed in early 2014, arena became the principal sponsor and technical partner of the swimming world’s governing body, FINA (Fédération Internationale de Natation). In addition, arena is a long-time partner of LEN (Ligue Europeenne de Natation), and technical sponsor and official supplier to many swimming federations including the United States, Netherlands, Italy, Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, Ukraine, Romania, Czech Republic and Estonia. For the first time in its history, arena was selected official supplier of the Team England Aquatics squad for the 2014 Commonwealth Games in Glasgow.