Founded by a rag-tag bunch of Australians, Canadians, English and Americans who spent the first winter testing, learning about materials and refining shapes in one of the biggest winter playgrounds (and après ski party scenes) in Europe.
We started Faction as ski bums – the things we made needed to be affordable, they had to last 100+ day seasons, survive without servicing and be thrown in the cupboard for the summer. But more than anything, they had to increase our stoke factor. They had to be fun.
Twelve years on and although everything has changed, not much really has. Having been at the driving end of new technologies like super fat skis, rocker, lightweight hybrid cores, recycled materials, symmetrical twin tips with traditional, hand-crafted manufacturing techniques, the spirit is still the same.
It's the independents who are leading the way. Led by skiers who work for the love of the community they are part of.
And that's exactly who we are. An independent group of skiers, artists, film-makers, staff, partners and fans that has grown over the past 12 years to more than just a sum of its parts, united by a love for the mountains and the tools that allow us to escape there.
We are The Faction Collective.