In 2002, Kari Traa had just won an Olympic gold medal in Salt Lake City, cementing her
position as a world class freestyle skier. But she couldn't find world class sportswear made
for women. 

So what’s a girl to do? Kari’s answer was to take the matter into her own hands. The Kari Traa brand was born.

What started out as one woman’s passion for creating a good-looking, great-fitting female
alternative in sportswear, has evolved into the fastest growing female sportswear brand in
Europe. All these years later, their mission remains the same; to challenge the established and
inspire girls to live their lives in full color. And of course – it’s all made for girls, by girls.