Over roughly three decades, the Austrian children’s shoe company Superfit has been assuming “big responsibility for your feet”, in the words of the brand’s advertising claim. For many years already, the company has been a European market leader in the field of children’s shoes. Every year, approx. 4 million pairs are manufactured and sold in over 40 countries worldwide. Twice a year, two collections are launched, each comprising numerous models. The product range extends from first-step shoes for toddlers to footwear for older kids up to shoe size 43.
 
Children’s shoes must be designed with special lasts, sophisticated technologies and top-end materials. In co-operation with paediatricians, orthopaedists and universities, it was possible to develop the unique Superfit technology safeguarding optimum fit, protection and comfort for little and bigger feet.
“98% of all doctors interviewed in 2011 assign top marks to our shoes”, as Rudolf Hampl, managing director of Superfit, comments proudly on this success.
 
Some further examples documenting the quality of this footwear:
  • All Superfit shoes are manufactured according to the international WMS multiple width system and hence fit the foot perfectly.
  • All materials used are regularly tested by independent institutes for their absolute safety for human health.
  • Moreover, the long-standing partnership with GORE-TEX® ensures an in-shoe climate that keeps children’s feet warm and dry. 
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