Sweet Protection
#LiveToPlayAnotherDay

The Norwegian company was founded by a good friend group of skiers, snowboarders, mountain bikers and whitewater kayakers out of frustration with their gear at the time in 2000. Driven by the goal of developing the best possible helmets and apparel available on the market. Sweet Protection designs the gear they use themselves and so they are convinced by each and every product.

Sweet Protection's goal is to inspire every outdoor enthusiast - from World Cup ski racers to weekend adventurers with their kids - and everyone in between, to give them the confidence to go faster and farther.

The team has extremely high standards for its own products - far beyond industry-standard certifications and standardized testing. For Sweet Protection, there is no compromise. Their passion is your protection. "Stronger. Lighter. Better." as the foundation of their design philosophy for all product development and materials. To achieve this, Sweet Protection combines industry-leading innovation with outstanding craftsmanship to offer the safest and most advanced helmets, protectors and technical outerwear for skiers, snowboarders, cyclists and water sports enthusiasts.